Honestly, I agree as mentioned above that development isn’t the problem right now — the server already has solid features and runs well enough to support good roleplay.
What’s really missing is visibility and reach.
At this stage, I think the focus should shift more toward marketing and promotion. The server needs to be seen. Pushing content on YouTube and promoting through Google Ads and other major social media platforms — especially targeting the GTA V audience and why not SAMP also — would bring in old and new players who are actually interested in discovering roleplay experience.
You can have great systems in place, but if people don’t know about them, they might as well not exist. More exposure would not only attract new players, but also give existing ones more reason to stay and invest in their characters.