The Smack Town Mobb
"Members of Black Businessmen"
Overview
The Smack Town Mobb, also known as the $mack Town Mobsters, $mack Town, or simply the $-Mobb — with “MOBB” standing for Members of Black Businessmen — is a primarily, though not exclusively, African-American organized street gang and crime syndicate.
Founded in the early 1960s, the organization originated in the Paradiso Housing Projects of San Fierro, formed by a group of southern migrants seeking new opportunities on the West Coast. Led by Romeo Mack, the group began as a tight-knit family crew known as the Mack Clan (or the Smack Mobb), before evolving into one of the most feared criminal organizations in the Bay Area.
Initially known for robbing neighborhood crap games and selling narcotics, the Smack Town Mobb rose to power after Romeo Mack declared war on San Fierro’s Italian Mafia — particularly mob boss Don Fabrizio “Fat Fab” Loretto, who had been exploiting the city’s Black communities through drug and prostitution rackets.
The violent conflict that followed left over forty people dead and several others missing. By its end, the Smack Town Mobb emerged victorious, driving the San Fierro Mafia out of the Black neighborhoods and uniting multiple gangs under one banner.
The Mack Family (1969)
Location: Paradiso, San Fierro, San Andreas
Era: Late 1960s
The roots of the Smack Town Mobb trace back to the Mack Clan, a southern family that migrated to San Fierro’s Paradiso district in 1963. Following the assassination of Dr. Martin Luther King Jr. and the subsequent civil unrest, the city’s Black and Brown neighborhoods descended into poverty. In response, many young men — including the Mack Clan — turned to the streets for survival, led by their patriarch, Romeo Mack.
(A picture from 1969 of the organization's founder Romeo Mack)
By 1970, the Mack Clan became known as the Smack Mobb. The name “Smack” came from their reputation for heroin dealing and their infamous “slap” discipline on the streets. “MOBB,” meanwhile, stood for Members Of Black Businessmen, symbolizing unity and empowerment through organized crime.
By 1975, the Smack Mobb had become the dominant force in San Fierro after Romeo Mack eliminated a rival known as Preach — a fake Black revolutionary who secretly controlled Bay Area rackets for the Italian Mafia. By taking out Preach and seizing his operations, Romeo liberated San Fierro’s Black underworld from Mafia control, becoming the first true Black Godfather of the Bay.
The Fall of Preach & The Rise of the Mobb
After seizing control from Preach, Romeo held a legendary meeting beneath the Gant Bridge, in what would later become the Pleasure Domes Club. There, he proposed uniting all Black gangs under one organization — keeping Black money circulating within the community.
Not all were convinced. Former associates of Preach challenged Romeo to eliminate two of Preach’s old partners if he wanted their loyalty:
• Lieutenant Hatchet — a corrupt, racist SFPD officer who handled Preach’s dirty money.
• Don Fabrizio “Fat Fab” Loretto — the San Fierro Mafia boss who used Preach to exploit Black neighborhoods.
Romeo orchestrated a brilliant and brutal plan. He murdered Hatchet’s partner, drugged Hatchet with heroin, and staged a scene that caused police to gun him down in a frenzy. Soon after, Fat Fab sent his son, Giorgio Loretto, to kill Romeo in a drive-by — but the attempt failed, and Giorgio was killed instead.
Seeking revenge, Fat Fab arranged a fake “peace meeting” disguised as a boxing match. Romeo, realizing it was a trap, worked with Chai Lo, leader of the Chinatown Triads, to plant explosives in two dummies that resembled himself and his lieutenant. When the Mafia attempted to attack the dummies, Romeo detonated the explosives — killing Fat Fab, his sons, and several top-ranking mobsters.
That explosion marked the beginning of a new era: The Smack Town Mobb ruled the Bay.
The Golden Era (1976–1985)
During the late 1970s and early 1980s, the Smack Mobb dominated San Fierro’s heroin and prostitution rackets. However, the arrival of crack cocaine in 1981 brought chaos and competition. New rival gangs — such as the Dragon Claws (Chinatown), Hashbury Hustlers (Hashbury), Carlton Gangster Family (Carlton Heights), and Flat Dog Crew (Ocean Flats) — began challenging the Mobb’s control.
Romeo Mack fought to maintain dominance, generating millions annually through drug sales, extortion, and racketeering. But on Halloween Night, 1986, his reign came to an end when he was assassinated at his mansion in a drive-by shooting.
It’s widely believed that the hit was ordered by remnants of the San Fierro Crime Family seeking revenge for Don Loretto’s death. Romeo’s murder triggered a violent power struggle — creating a vacuum that unleashed a new wave of gang wars across San Fierro.
Smack Town (1992 – Present Day)
Following Romeo Mack’s death, various factions splintered off from the original organization. Many of Romeo’s descendants relocated to other states, starting new criminal enterprises or investing in legitimate businesses — from real estate to music and entertainment.
One of Romeo’s grandsons reestablished the crew in Bayside during the early 1990s, while the remaining loyalists in Paradiso kept the original name alive as the Smack Town Mobb. The gang continued operating through the 1990s, controlling drug trafficking, prostitution, and robberies across their turf — particularly in Mack Block, one of San Fierro’s most dangerous areas.
$teadily $mobbin' (2019 – Present)
After the COVID-19 era, younger generations of the Smack Town Mobb revived their old traditions and fashion — gold jewelry, watches, and rings became their form of identification. While open to other races, the group’s mission remained the same: to uplift African Americans, resist systemic racism, and create independent money-making opportunities through both legal and illegal means.
The Culture
Female members typically wear chokers, earrings, and gold accessories to symbolize loyalty. Like Los Santos street gangs, the Smack Town Mobb is territorial, claiming blocks and businesses as part of their domain.
Criminal Activities
The Smack Town Mobb is involved in both street-level and high-level organized crime, including:
• Drug Trafficking (Heroin, Crack Cocaine, Methamphetamine)
• Prostitution and Human Trafficking
• Extortion and Racketeering
• Loan Sharking and Illegal Gambling
• Arms Trafficking
• Robbery, Burglary, and Car Theft
• Fraud, Counterfeiting, and Money Laundering
• Witness Intimidation, Murder, and Arson
Several members are also tied to the music industry, using their influence and street connections to maintain control through fear, power, and profit.
OOC Information
This faction is inspired by Felix Mitchell, the infamous Oakland drug lord and leader of the “69 Mob,” who operated across California and the Midwest during the 1970s and 1980s.
To join the faction, players must find us in-character (IC) through roleplay. Recruitment happens only IC — no OOC invites. Once contacted IC, you’ll be evaluated for authenticity, RP quality, and character portrayal. After proving your value, you’ll receive an invite to our Discord. Or DM @GoldieMackThe1st
To rise in rank, members are expected to contribute to the faction through screenshots, development, and consistent character portrayal. The Smack Town Mobb values quality over quantity — we are not just criminals, we are businessmen.
$teadily $mobbin’
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