The interest in civilian/business roleplay just isn't there in the community anymore, unfortunately. There have been many unique companies and businesses that have come about recently (e.g. DARPA, Nocturnal, Influencer, etc.) but they've seen little love compared to what they deserve within the community. What made Roze Company work was the endless marketing they were doing in-game, which by law of averages would amount to at least a good chunk of the playerbase joining their company. Companies nowadays don't have the drive (or money) to put out /cads, design posters, or schedule events anymore, and it's not entirely their fault. For example, there have been fewer and fewer people buying cars and properties from one another. It no longer seems viable to run a used car dealership or a real estate company. I can only speculate that this is because most players tend to buy properties through /auctions, and players no longer buy trucks from dealerships or other players because they can use company trucks for free.
My view is that the unrealistic salaries companies were paying had a big role to play in this decline. Big companies with money pouring in through profitable businesses like casinos could easily pay high salaries, but they created this norm that ended up ruining the experience for everyone else. It seems absurd to pay $100,000 - $250,000 per dancer or bartender every opening when even the best-run businesses don’t make that much per opening, yet situations like these have forced people’s hands into doing so. Clubs/bars make less than what they pay a single staff member. Other businesses are the same. Unless your 24/7 is in a prime spot like Idlewood, you’d typically only make $10,000 - $15,000 per week. I used to own Vinewood Gas Station back when the playerbase was relatively high, and it made around $5,000 per week. Trucking companies are undoubtedly the most popular template for a company since the feature was launched, but we’re seeing fewer and fewer of them popping up, presumably because the roleplay around it has become boring and stale, and because they don’t make (or even lose) money for the owner, there’s little incentive to keep it going.
I think fresh businesses and new script additions can definitely reignite some spark into business roleplay. I can confidently say a paintball script would be loved by the community. Casinos and betting shops also need to make a return. There’s a significant number of players who are hooked on betting and the poker script, but there’s a severe lack of these businesses around. The best-looking casino on the server, V-Rock, is just sitting there in LV collecting dust. Golden Dice Lounge and Caligula’s don’t open anymore. Only Celestria Casino seems to be active, but even then, since the owner runs multiple other businesses, you can’t fault them for not opening it regularly.
A bit off-topic, but since newer players tend to lean more towards civilian/business roleplay first, it’s crucial to make the experience for new players as smooth as possible There are still a lot of players joining the server every day, and it’s essential to hook them to the server with fresh additions and to give them the sense that this is an active community where stuff happens every day.
On separate threads some time ago, I wrote something that is relevant here so I'll quote them here.