I skimmed through the topic a bit, and this is something I can get behind.
LS-RP nowadays is focused on features. The documentation of those features and stuff like feature previews for each new system being added isn't a priority right now. When a new update is published, there's a blog post, but often times it's just a quick changelog. Sometimes that changelog actually includes whole new features, and I believe there was an attempt at a feature showcase in the last major update. When a bunch of new vehicles were added, there was no gallery, there was no list. It was all just barebones text.
This ties into what I believe is an area LS-RP can improve: marketing. Because Management were often times developers, their focus was on code and functionality, rather than advertising the features. Yeah, the blog posts with the occasional art made by someone in Staff are a good start, but more needs to be done, which leads me to mention player acquisition. I used to check for LS-RP videos on YouTube daily (sorting by upload date), and even on LS-RP:V, that trend continued. Until there was an interruption of service for a few weeks, and I don't think many people, including myself, have posted videos since then. LS-RP:V has come far from when it launched in terms of features. The new additions to the development team were the best move, and it's unfortunate, it couldn't happen sooner.
I'd argue in terms of retention, LS-RP has done what it can to retain players, and the 70 or so daily that log on will probably stay (although the decline after a week without updates is evident.) Now it should start focusing on acquisition through marketing. Whether that be an expansion in the communication team or a marketing team that focuses on generating leads (interested people) and then achieving a conversion (person applies and plays a bit). From my personal experience, marketing is such a diverse field, so I'm sure there are a few people that have the skillset and are willing to help out with that.